Our Substrates

The difference is in the material.

We print on professional-grade substrates engineered for the trade — not consumer wallpaper paper. Every material we offer is selected for print quality, durability, and the demands of real projects.

Our Materials

Four substrates. Every environment.

Matte wallpaper sample
Most Popular

Matte

A smooth, flat finish with a distinctive paper-like quality. Clean and understated — lets the pattern speak for itself. Our Matte substrate is a premium paper product, not a vinyl — it delivers a finish that feels refined and intentional in any space.

Premium Paper Class A Fire Rated PVC-Free

Best For: Residential · Lower traffic spaces · Accent walls

Premium Matte wallpaper sample
Most Recommended

Premium Matte

Commercial-grade durability brought home. Type II vinyl with a smooth matte finish — scrubbable, Class A fire rated, and built to perform in any environment. The step up from Matte in every measurable way.

Type II Vinyl Class A Fire Rated Scrubbable

Best For: Family homes · High traffic · Commercial applications

Imitation Grasscloth wallpaper sample
Unique Texture

Imitation Grasscloth

Type II vinyl with a deeply embossed grasscloth texture. All the warmth and tactile quality of natural grasscloth — without the fragility or dye lot variation. Your pattern prints beautifully on top of the texture for a truly unique result.

Type II Vinyl Class A Fire Rated Embossed Texture

Best For: Texture lovers · Boutique hospitality · Feature walls

Lustrous wallpaper sample
Statement Rooms

Lustrous

Type II mylar with a metallic finish that catches light beautifully. Subtle shimmer and depth that makes any pattern feel elevated and luxurious. Designed for spaces that are meant to be noticed.

Type II Mylar Class A Fire Rated Metallic Finish PVC-Free

Best For: Accent walls · Glam interiors · Hospitality

Double Cut Required

Double cutting is the professional installation standard for premium wallcoverings. Two panels are overlapped and cut simultaneously — creating a perfect seam every time. If your installer mentions double cutting, that is a sign you are working with someone who knows what they are doing.

No Consumer-Grade Paper

Every substrate we offer is specified for professional installation and long-term performance. We do not stock the thin, mass-market papers common in retail wallpaper. What you get from WallSnobs is what commercial designers specify.

Printed In-House in Fort Worth

Every panel is printed on our wide-format printer in our Fort Worth studio. Not imported. Not outsourced. This is what makes customization possible — we control every variable from color to substrate to scale.

Fire Ratings

Almost all of the materials we offer carry a Class A fire rating — the highest rating available in the industry. Our Matte substrate is the only exception, though it still meets residential fire safety standards.

Type II Certification

Type II certification classifies how washable and durable a material is. Our Premium Matte, Imitation Grasscloth, and Lustrous substrates are all Type II certified — making them suitable for commercial spaces, high traffic areas, and scrubbable surfaces.

Ready to find your pattern?

Browse hundreds of patterns across every substrate.

Shop Patterns

New to WallSnobs?

Apply for a trade account to access pricing and samples.

Apply for Trade Access

Installation

Hang it right the first time.

Read the guide for your substrate before your installer begins, or download it to take to the job. Each one covers surface prep, adhesive, seam technique and double cutting — and matches the sheet printed in your box.

Matte

Installation Guide

Class A · FSI 5 · SDI 30 · ASTM E84
Spongable · ASTM F793 Type I · Nonwoven

Smooth Vinyl

Installation Guide

Class A · FSI 15 · SDI 20 · ASTM E84
Scrubbable · ASTM F793 Type II · Nonwoven

Premium Matte

Installation Guide

Class A · FSI 15 · SDI 20 · ASTM E84
Scrubbable · ASTM F793 Type II · Nonwoven

Imitation Grasscloth

Installation Guide

Class A · FSI 15 · SDI 20 · ASTM E84
Scrubbable · ASTM F793 Type II · Nonwoven

Lustrous

Installation Guide

Class A · FSI 5 · SDI 30 · ASTM E84
Washable · ASTM F793 Type II · Nonwoven

Peel & Stick

Installation Guide

Class A · FSI 15 · SDI 15 · ASTM E84
Repositionable · Removable · self-adhesive fabric

Matte

Our standard wallcovering. Paste the sheet, book 3–5 minutes.

Download PDF
Before you begin: Allow wallcovering to acclimate on-site for 3 days. Confirm all rolls share the same run/batch number. Inspect after hanging three strips — stop and contact Wall Snobs if any issue arises. No labor claims will be honored. Material is accepted once more than three strips have been hung.
Wall Preparation

Walls must be clean, dry, and free from grease, dirt, mold, and loose material. Apply a stain-killing primer if necessary, then a primer designed for wallcovering installation. Allow to dry completely, then seal with wallpaper size. Allow to dry fully before proceeding.

Application — Paste the Sheet
  1. Cut and hang one strip at a time. Cut to wall height plus 6". Account for pattern match before cutting.
  2. Apply a lightweight pre-mixed clear adhesive to the back. Ensure paste reaches all edges.
  3. Book the strip glue-on-glue — bring both ends to the middle. Rest 3–5 minutes.
  4. Hang from the top and smooth with a soft brush. Keep paste off the face.
  5. Low-tack painter's tape can protect the edge of previously hung strips from paste.
  6. Double cutting: Overlap the second strip 1" over the first. Tape seam underneath with low-tack tape, double cut through both layers, remove waste, press seam flat.
  7. Trim top and bottom with a sharp blade and straight edge. Change blades frequently.
  8. Use a seam roller with plain paper — light pressure only; excess force may leave indentations.
⚠ Critical: Wash adhesive off the face immediately after hanging each strip — residue causes ink flaking. Do not allow paste to dry on surface. Do not scrub. Dry naturally with adequate ventilation. No added heat.
Cleaning

Clean with a damp, non-abrasive sponge or cloth. Do not scrub.

Smooth Vinyl

Smooth finish. Same substrate as Premium Matte, and hangs the same way.

Download PDF
Before you begin: Allow wallcovering to acclimate on-site for 3 days. Confirm all rolls share the same run/batch number. Inspect after hanging three strips — stop and contact Wall Snobs if any issue arises. No labor claims will be honored. Material is accepted once more than three strips have been hung.
Wall Preparation

Walls must be clean, dry, and free from grease, dirt, mold, and loose material. Apply a stain-killing primer if necessary, then a primer designed for wallcovering installation. Allow to dry completely, then seal with wallpaper size. Allow to dry fully before proceeding.

Application — Paste the Sheet
  1. Cut and hang one strip at a time. Cut to wall height plus 6". Account for pattern match before cutting.
  2. Apply a heavy-duty pre-mixed vinyl adhesive — do not dilute. Ensure paste reaches all edges.
  3. Book the strip glue-on-glue — bring both ends to the middle. Rest 10 minutes.
  4. Hang from the top and smooth with a soft brush. Keep paste off the face.
  5. Low-tack painter's tape can protect the edge of previously hung strips from paste.
  6. Double cutting: Overlap the second strip 1" over the first. Tape seam underneath with low-tack tape, double cut through both layers, remove waste, press seam flat.
  7. Trim top and bottom with a sharp blade and straight edge. Change blades frequently.
  8. Use a seam roller with plain paper — light pressure only; excess force may leave indentations.
  9. Pro tip: A heat gun can help ease installation around corners.
⚠ Critical: Wash adhesive off the face immediately — residue causes ink flaking. Do not allow paste to dry on surface. Do not scrub. Dry naturally with adequate ventilation. No added heat.
Cleaning

Remove stains and paste quickly. Ordinary dirt: mild soap and warm water, clean bottom-up, rinse top-down, blot dry. For difficult stains use a stronger detergent — test an inconspicuous area first. Do not use steel wool, abrasive powders, or solvent-based cleaners.

Premium Matte

Heavier osnaburg-backed substrate. Paste the sheet, book 10 minutes.

Download PDF
Before you begin: Allow wallcovering to acclimate on-site for 3 days. Confirm all rolls share the same run/batch number. Inspect after hanging three strips — stop and contact Wall Snobs if any issue arises. No labor claims will be honored. Material is accepted once more than three strips have been hung.
Wall Preparation

Walls must be clean, dry, and free from grease, dirt, mold, and loose material. Apply a stain-killing primer if necessary, then a primer designed for wallcovering installation. Allow to dry completely, then seal with wallpaper size. Allow to dry fully before proceeding.

Application — Paste the Sheet
  1. Cut and hang one strip at a time. Cut to wall height plus 6". Account for pattern match before cutting.
  2. Apply a heavy-duty pre-mixed vinyl adhesive — do not dilute. Ensure paste reaches all edges.
  3. Book the strip glue-on-glue — bring both ends to the middle. Rest 10 minutes.
  4. Hang from the top and smooth with a soft brush. Keep paste off the face.
  5. Low-tack painter's tape can protect the edge of previously hung strips from paste.
  6. Double cutting: Overlap the second strip 1" over the first. Tape seam underneath with low-tack tape, double cut through both layers, remove waste, press seam flat.
  7. Trim top and bottom with a sharp blade and straight edge. Change blades frequently.
  8. Use a seam roller with plain paper — light pressure only; excess force may leave indentations.
  9. Pro tip: A heat gun can help ease installation around corners.
⚠ Critical: Wash adhesive off the face immediately — residue causes ink flaking. Do not allow paste to dry on surface. Do not scrub. Dry naturally with adequate ventilation. No added heat.
Cleaning

Remove stains and paste quickly. Ordinary dirt: mild soap and warm water, clean bottom-up, rinse top-down, blot dry. For difficult stains use a stronger detergent — test an inconspicuous area first. Do not use steel wool, abrasive powders, or solvent-based cleaners.

Imitation Grasscloth

Grasscloth look on the same heavier substrate. Directional texture.

Download PDF
Before you begin: Allow wallcovering to acclimate on-site for 3 days. Confirm all rolls share the same run/batch number. Inspect after hanging three strips — stop and contact Wall Snobs if any issue arises. No labor claims will be honored. Material is accepted once more than three strips have been hung.
Wall Preparation

Walls must be clean, dry, and free from grease, dirt, mold, and loose material. Apply a stain-killing primer if necessary, then a primer designed for wallcovering installation. Allow to dry completely, then seal with wallpaper size. Allow to dry fully before proceeding.

Application — Paste the Sheet
  1. Cut and hang one strip at a time. Cut to wall height plus 6". Account for pattern match before cutting.
  2. Apply a heavy-duty pre-mixed vinyl adhesive — do not dilute. Ensure paste reaches all edges.
  3. Book the strip glue-on-glue — bring both ends to the middle. Rest 10 minutes.
  4. Hang from the top and smooth with a soft brush. Keep paste off the face. This texture is directional — maintain consistent orientation strip to strip.
  5. Low-tack painter's tape can protect the edge of previously hung strips from paste.
  6. Double cutting: Overlap the second strip 1" over the first. Tape seam underneath with low-tack tape, double cut through both layers, remove waste, press seam flat.
  7. Trim top and bottom with a sharp blade and straight edge. Change blades frequently.
  8. Use a seam roller with plain paper — light pressure only; excess force may leave indentations.
  9. Pro tip: A heat gun can help ease installation around corners.
⚠ Critical: Wash adhesive off the face immediately — residue causes ink flaking. Do not allow paste to dry on surface. Do not scrub. Dry naturally with adequate ventilation. No added heat.
Cleaning

Remove stains and paste quickly. Ordinary dirt: mild soap and warm water, clean bottom-up, rinse top-down, blot dry. For difficult stains use a stronger detergent — test an inconspicuous area first. Do not use steel wool, abrasive powders, or solvent-based cleaners.

Lustrous

Metallic finish. Conducts electricity — fabric smoothing tools only.

Download PDF
⚡ Electrical & Signal Warning: This wallcovering contains metallic particles and can conduct electricity. It must not contact or extend into electrical-outlet or light-switch boxes. Turn off all electricity to the room before installation. The metal layer may also interfere with Wi-Fi and radio reception.
Before you begin: Confirm all rolls share the same run/batch number, and cut rolls in sequence starting from the highest number. Inspect after hanging three strips — stop and contact Wall Snobs if any issue arises. No labor claims will be honored. Material is accepted once more than three strips have been hung.
Wall Preparation

A level 4 drywall finish is required. Walls must be clean, smooth, dry, undamaged and free of mold, mildew, grease or stains, with no more than 4% residual moisture — use a moisture meter. Prime with a universal white-pigmented, mold-inhibiting wallcovering primer. Mark only with a lead pencil; pen ink bleeds through. Keep the room above 65°F for at least 48 hours before hanging.

Application — Paste the Sheet
  1. Measure the wall, allow for pattern match, add 4", and cut. Work in sequence from the highest roll number down.
  2. Apply a heavy-duty clay pre-mixed adhesive to the back of the strip with a pasting machine or paint roller. Do not dilute. Work it right out to the edges.
  3. Fold each end to the middle, pasted sides together, edges aligned. Do not crease. Book for 10 minutes so the adhesive can penetrate the backing.
  4. Line the pattern up at eye level, letting any drift run off toward the ceiling and floor. Plumb the first drop with a level.
  5. Smooth with fabric smoothing tools only — no plastic scraper — and do not burnish the face.
  6. Seams may be set with a seam roller over plain paper, light pressure only; excess force marks the finish. A heat gun can help ease the material around corners.
  7. Double cutting: overlap the second strip over the first, tape the seam underneath with low-tack tape, then double cut with a seam knife without cutting into the wall. Remove the waste and press flat. Leave no overlap — the surface will not adhere to itself. Keep seams at least 6" from corners.
⚠ Critical: Wash paste off the face as you go with a cellulose sponge rinsed in clean water, and blot dry with a clean cloth. Do not rub, and never let adhesive dry on the surface — it leaves a white residue. Do not apply a liquid topcoat to this finish.
Cleaning

Ordinary dirt: mild soap and warm water, working from the bottom of the wall upward, then rinsing top-down with clean water. Blot dry with a soft lint-free cloth. Never use steel wool, powdered abrasives or solvent-based cleaners — they strip the print and finish. Test any stronger cleaner on an inconspicuous area first.

Peel & Stick

Self-adhesive fabric. No paste, repositionable.

Download PDF
Before you begin: The wall must be primed, painted and fully cured. If it was painted recently, wait 30 days so the paint can completely out-gas — gas trapped behind the material is the most common cause of bubbling. Confirm all rolls share the same run/batch number. Inspect after hanging three strips — stop and contact Wall Snobs if any issue arises. No labor claims will be honored. Material is accepted once more than three strips have been hung.
Wall Preparation

If you are priming now, allow 24 hours to dry before hanging. Clean the wall with a mix of 70% isopropyl alcohol and 30% water, using a lint-free rag. This material adheres to virtually all paints, with the exception of Pro-Mar 400 Zero VOC. Heavily textured walls can keep the adhesive from gripping — always test a small piece first.

Application — Peel and Stick
  1. Peel the backing liner back 8–10" and crease the under-liner.
  2. Align the strip on the wall at your starting point. Account for pattern match before cutting.
  3. Once in position, peel the liner back 6–8" at a time as you work down the wall.
  4. Squeegee from the middle outward to the edges, with firm even pressure.
  5. Bubbles: it is fine to peel the strip back and re-apply to release them.
  6. Overlap 1" where strips meet. Do not split cut — it can leave a white line.
  7. Trim with a very sharp blade, and change blades frequently.
⚠ Do not apply to copper, brass, or varnished wood — the adhesive may leave residue on those surfaces. If you use tape to align a strip, remove it slowly; pulling it away quickly can lift ink off the print.
Repositioning

This material can be repositioned multiple times. Keep the adhesive side clean while you work — once it collects dust, dirt or fibers it grips less well. If a bubble comes back after you rub it out, peel that section away, let the air escape, and re-apply.

Not sure which substrate you have? It's on your order confirmation and on the sheet in your box.
Questions before you hang: hello@wallsnobs.com · 817.241.5414